In this digital world we live in, no business can afford to operate without a website. There are various ways to get a website up and running, and it is easier than ever to have yourself a professional-looking website design to share with your customers. But it isn’t enough to just have a website, is it? You need your website to be discoverable, and you need it to represent your business in a professional way. You also need it to engage your visitors, so that they want to see what you are offering and hopefully become a customer. The only way to achieve this is to have well-written, compelling written content, with no errors, to accompany the beautiful images and entertaining videos you have. So the question you should be asking is “Who can write my website for me?“
The Power of Words
Writing, in the traditional sense, is a powerful medium. You’ve heard the old adage “The pen is mightier than the sword“, right? That’s more than just a meaningless cliche. It means that the written word can inspire a rebellion, or prevent a war. So it goes without saying that the written words on your website have the power to influence the way your customers will feel about your business.
Think about it: how many times have you clicked on a website and found that the written content is boring or hard to read? How many times have you visited a company website and immediately spotted spelling and grammar errors? Does that tell you the company is professional or trustworthy? If they won’t even make the effort to present well-written, error-free writing on their website, how can they be trusted to serve their customers well?
Bad writing will instantly repel customers and damage your reputation.
On the other hand, good writing can truly engage and inspire:
- Your products and services will sound exciting and valuable.
- You will appear professional and trustworthy.
- Readers will feel compelled to act.
In a nutshell, if you’re asking “Who can write my website?” you’ve taken the first positive step to success – admitting that you aren’t really qualified to do it yourself! 👏
Is Well-Written Copy All I Need to Write My Website?
Remember that ‘Digital World‘ I mentioned earlier. Well, it’s been around for a long time now. There’s this thing called ‘Google‘ and, by all reports, everyone’s using it to find things on the internet. It helps people find quality search results using advanced algorithms that have been developed and optimised over many years. You want your website to rank highly in search results when potential customers search for things that are relevant to you. How else are you going to get noticed ahead of the competition?
The answer is Search Engine Optimisation (SEO). This is a practice that is continually evolving, and it has come a long way from those hideous spammy pages stuffed with keywords. Today, SEO needs to be considered on every page of your website, including blog posts, and there is loads to consider, including:
- Valuable, well-written content for the reader
- Well-researched, well-placed keywords/keyphrases
- Images with alt tags
- Internal and external linking
- Optimised metadata
In short, it’s a complex part of creating content for your website. It requires, at minimum, a working knowledge of everything involved. You also need the skill to apply that knowledge effectively, and you need to have written content that isn’t OBVIOUSLY written for the sole purpose of SEO.
Think you have the knowledge and the skills to get all that in? 👀
So Who CAN Write My Website?
Back to the original question. The answer is simple: a professional copywriter with a proven record of writing quality content and a genuine knowledge of SEO. Now, you have several options:
- You could go to a digital marketing agency. They will have good writers (or outsource to them, at least), and they will be able to throw in other services. But it will cost you. It’s a very expensive way to get your website written professionally.
- Perhaps a content mill like Upwork would work. This is a great way to hire someone on the cheap and get your content written. But you don’t know who you’re getting – the writer may be no more skilled or experienced than you! When you pay peanuts, you get monkeys.
- The freelance copywriter option. This is someone like myself, who will work closely with you, negotiate a fee and be very transparent about their past work. It’s the most cost-effective way to get quality written content.
There’s your answer to the question “Who can write my website?“
Me. I can. 🙋♂️
I have written thousands of pieces in my professional career, amounting to over a million words. Rest assured, I can quickly get to know your business and produce written content that is:
- SEO optimised
This means you get that quality written content you need from a friendly, trustworthy professional who won’t charge you the Earth and the stars. Your business is your livelihood, and the last thing you want to do is skimp on a fundamental part of the way your audience sees you. A well-written website means you communicate with your customers effectively, and the ROI will speak for itself in time. Get in touch today and let’s talk about what you need.